Who We Are
Transcent is a boutique consulting firm registered in Singapore. We work in collaboration with strategic partners based in Madrid and Manila. We are a multi-disciplinary team adept at leading complex transformation. From scaling startups to navigating cultural transformations, we deliver strategic clarity and decisive execution.
Who We Are
We are a multi-disciplinary team adept at leading complex transformation. From scaling startups to navigating cultural transformations, we deliver both strategic clarity and hands-on execution.
Transcent is a boutique consulting firm registered in Singapore. We work in collaboration with strategic partners based in Madrid and Manila.
Kristine Bañez
Strategy & Growth Partner
Former Financial Services executive with 20+ years of experience leading transformation, operational resilience, and digital adoption initiatives across APAC. Trusted partner to senior leaders, recognized for mobilizing teams around complex priorities—from navigating regulatory changes to enterprise platform rollouts.
Known for aligning stakeholders, translating strategy into actionable messaging, and sustaining momentum through targeted engagement strategies.
Erica Cabutihan
A seasoned business leader with 10+ years in multinational corporations and 6+ years in high-growth startups. Brings deep expertise in business strategy, financial modeling, marketing, and go-to-market execution. Has delivered award-winning strategies at Procter & Gamble and Johnson & Johnson, and successfully scaled startups like InvestEd and Lifetrack Medical Systems.
Proven track record in exceeding commercial targets, leading cross-functional teams, and driving sustainable growth across Healthcare, Consumer Goods, and Tech.
Strategy & Change Communication Partner
Anna Regina Santillan
Strategy & Change Communication Partner
Strategic and results-driven finance leader with 20+ years of international experience across the U.S., Asia, and EMEA. Holds a top-tier U.S. MBA and brings deep expertise in quantitative analysis, budgeting, forecasting, and investment evaluation.
A trusted advisor to the C-suite, with a proven ability to identify growth opportunities, mitigate risks, and support high-stakes decision-making. Track record includes leading strategic planning initiatives, evaluating capital investments, and ensuring successful project execution.
Ruel Gervacio
Data-Driven Strategy & Transformation Advisor
With 17 years of experience in banking and 9 years in automotive manufacturing, Ruel is aseasoned strategic management consultant who has delivered impactful results for the world’s largest wealth managers and universal banks. He brings deep expertise in data science, machine learning, and digital transformation.
Known for partnering effectively with IT and business leaders, Ruel has led the development of workflow automation tools and real-time performance dashboards using Agile methodologies—turning complex data into clear, actionable insights that drive performance.
Strategy & Change Communication Partner
Erica Cabutihan
Former Financial Services executive with 20+ years of experience leading transformation, operational resilience, and digital adoption initiatives across APAC. Trusted partner to senior leaders, recognized for mobilizing teams around complex priorities—from navigating regulatory changes to enterprise platform rollouts.
Known for aligning stakeholders, translating strategy into actionable messaging, and sustaining momentum through targeted engagement strategies.
Kristine Bañez
Strategy & Growth Partner
A seasoned business leader with 10+ years in multinational corporations and 6+ years in high-growth startups. Brings deep expertise in business strategy, financial modeling, marketing, and go-to-market execution. Has delivered award-winning strategies at Procter & Gamble and Johnson & Johnson, and successfully scaled startups like InvestEd and Lifetrack Medical Systems.
Proven track record in exceeding commercial targets, leading cross-functional teams, and driving sustainable growth across Healthcare, Consumer Goods, and Tech.
Ruel Gervacio
With 17 years of experience in banking and 9 years in automotive manufacturing, Ruel is aseasoned strategic management consultant who has delivered impactful results for the world’s largest wealth managers and universal banks. He brings deep expertise in data science, machine learning, and digital transformation.
Known for partnering effectively with IT and business leaders, Ruel has led the development of workflow automation tools and real-time performance dashboards using Agile methodologies—turning complex data into clear, actionable insights that drive performance.
Data-Driven Strategy & Transformation Advisor
Ana Regina Santillan
Strategy & Finance Partner
Strategic and results-driven finance leader with 20+ years of international experience across the U.S., Asia, and EMEA. Holds a top-tier U.S. MBA and brings deep expertise in quantitative analysis, budgeting, forecasting, and investment evaluation.
A trusted advisor to the C-suite, with a proven ability to identify growth opportunities, mitigate risks, and support high-stakes decision-making. Track record includes leading strategic planning initiatives, evaluating capital investments, and ensuring successful project execution.
Ready to Scale, Evolve, and Lead with Clarity?
Whether you're navigating change, preparing for growth, or filling a leadership gap—we're ready to step in where it matters most.
160 Robinson Road, Singapore
© 2025. All rights reserved.
© 2025. All rights reserved.